Some may think there's little in common between a war in the Middle East and social media in emergency management. Well, I like to think you can identify lessons to learn from pretty much any field, anywhere.
I've said in the past that social convergence now should now have agencies/organizations do four things all at once from the onset of any incident:
- verify the effectiveness of your emergency information messaging
- rumour control
- detect and deal/respond to any request for assistance
- identify reputational threats that could undermine your ability to fulfil your mandate
- enhance your situational awareness