The need for social listening is made all the more relevant now that Ebola has reached our shores.
So, let's look at the five reasons why agencies need to monitor social media in the context of this deadly outbreak.
Finding out is key ... people will share their fears and how they intend to either abide by or disregard the advice/orders of public health officials ... This tweet might be relevant:
The second part of the first reason is also very important ... finding "social allies" ... reputable sources that will either reinforce/validate your own messaging or amplify it:
The second reason why you should conduct a social listening operation is detecting rumours and false information that could put public health/safety at risk. And we know for a fact that fear is rampant in Western Africa and now in Texas,
It's hard to counter an online rumour if you're not even listening ...